949.584.8450 | Amy[at]AmyTheWriter[dot]com
key successes
Provided ongoing communications support to help DaVita educate dialysis patients about end-stage kidney disease, the different types of dialysis available to them, and the importance of lifestyle changes to manage their condition. Also developed internal communications to facilitate implementation of a new computer system and wrote various training videos for DaVita teammates.
Helped the marketing team improve the effectiveness of its communications with patients, including increasing awareness of the need to change infusion sets regularly (“Use Right”). Also developed a how-to manual and contributed to a multi-channel patient education campaign to promote the use of CareLink Software, resulting in a 50% rate of adoption among insulin pump users.
Helped the nation’s leader in recreational vehicle sales prepare for a special pre-launch event to showcase the newly redesigned American Coach--first to dealers and later to customers. Strategically arranged the agenda, wrote full speeches for each member of the management team (20-25 minutes in length) and managed the production of the accompanying PowerPoint slides. Sales of the new model exceeded expectations by 40%.
Carefully crafted this intricate palindrome video for the Yellow Pages Association (YPA), which tells one story when read forward and a completely different story when read backwards. The video was shown at a past YPA annual conference to illustrate to members that the Yellow Pages is evolving to accommodate changes in media and technology.
