949.584.8450 | Amy[at]AmyTheWriter[.com]
949.584.8450 | Amy[at]AmyTheWriter[.com]
As a communications consultant, I help companies develop strategic solutions to communication challenges. As a veteran copywriter, I assemble words with the precision of a surgeon to support strategy, strengthen relationships, impart knowledge and inspire action.
A company’s personality is reflected in every communication it issues, from its corporate brochure to an editorial article. Protecting and maintaining that image—no matter the medium or communications objective—is of the utmost importance.
I've written hundreds of corporate brochures, web pages, articles and advertorials, newsletters, success stories, print ads and more in support of corporations, divisions, individual products and services. I carefully weigh every word for impact and emotional effect, and strive to maintain a consistent tone throughout.
C-level executives must carefully consider every message they deliver, whether the audience consists of clients, employees, stockholders or TED attendees. Working with a speechwriter allows them to do what they do best—their jobs—rather than agonizing over words they’ll likely say only once, but which absolutely have to make a powerful and lasting impression.
When it comes to multi-speaker events, I carefully synchronize all the presentations to ensure a logical flow of information from one speaker to the next. I also ensure the supporting PowerPoint has an appropriate mix of graphic and text slides and is completely coordinated with the teleprompter-based speech.
Words that an audience hears—not sees—require a different strategy from words that are read in a brochure or on a web site. After all, these words usually have only one chance to make an impression, and they must work in absolute harmony with the onscreen visuals.
As an award-winning video scriptwriter, I can develop a video that supports your communication strategy, is easily understood by your target audience, and meets both your deadline and your budget. My video scripting experience includes:
Communicating effectively with internal audiences is essential to maintaining high levels of productivity and steadfast brand consistency. When the entire organization is enthusiastically focused on clearly articulated business objectives, great things can happen. My corporate communications experience includes:
Today’s healthcare organizations need to communicate with a variety of audiences—the FDA, trial participants, consumers, patients, caregivers, physicians. Each audience requires a different communication strategy and, more often than not, a different tone and WIIFM. For the medical professional, information must be presented in a scientifically compelling way. For the lay person, content often needs to educate while at the same time conveying hope and compassion.
My medical writing experience ranges from single projects to comprehensive marketing/ educational campaigns with multiple mediums and multiple audiences, in the areas of:
I may not be a techie, but I know how to translate techno-babble into plain English. I’ve created training material (both print and interactive), operations and policy manuals, and how-to guides that are actually read—AND understood—by the intended audience. I’ve also worked closely with graphic artists, programmers and others to ensure that the format and design support the information or content, and that the final deliverable prints or publishes on time.