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Amy THE WRITER

Amy THE WRITERAmy THE WRITERAmy THE WRITER
  • About
  • Capabilities
  • Portfolio
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    • About
    • Capabilities
    • Portfolio

Amy THE WRITER

Amy THE WRITERAmy THE WRITERAmy THE WRITER
  • About
  • Capabilities
  • Portfolio

Portfolio

 Obviously I can't publish everything I've ever done here on my website. But click below to see what I consider some of my best work (well, the best of what I can actually share online). If you’d like to see additional samples, let's meet.

key successes

Provided ongoing communications support to help DaVita educate dialysis patients about end-stage kidney disease, the different types of dialysis available to them, and the importance of lifestyle changes to manage their condition. Also developed internal communications to facilitate implementation of a new computer system and wrote various training videos for DaVita Teammates.

 Helped the marketing team improve the effectiveness of its communications with patients, for instance, increasing awareness of the need to change infusion sets regularly (“Use Right”). Also developed a how-to manual and contributed to a multi-channel patient education campaign to promote the use of CareLink Software, resulting in a 50% rate of adoption among insulin pump users. 

SEE SAMPLES

 Helped the nation’s leader in recreational vehicle sales prepare for a special pre-launch event to showcase the newly redesigned American Coach--first to dealers and later to customers. Strategically arranged the agenda, wrote full speeches for each member of the management team (20-25 minutes in length) and managed the production of the accompanying PowerPoint slides. Sales of the new model exceeded expectations.  

READ SPEECHES

Developed this online training and resource center to help sales reps understand the financing options available for them to offer to their end customers as well as access all the documents and marketing materials they would need. The resource center was customized for each of the affiliates, requiring, in essence, thirteen different sites. 

SEE SAMPLE PAGES

Carefully crafted this intricate palindrome video for the Yellow Pages Association (YPA), which tells one story when read forward and a completely different story when read backwards. The video was shown at a past YPA annual conference to illustrate to members that the Yellow Pages is not a dinosaur, and in fact is evolving to accommodate changes in media and technology.

WATCH VIDEO

Developed three emotionally engaging video vignettes to showcase how PLC helps those unable to afford legal assistance. Worked closely with the videographers and editor to write, produce and direct the video. Also worked with the onsite AV team to ensure the success of the PLC gala, at which the video debuted. PLC raised a record-breaking amount of money that night.

OTHER WORK SAMPLES

Chapman University Fundraising Mailer (pdf)Download
First Am RES Fraud Article (pdf)Download
POD_Sell_Sheet (pdf)Download
Beckman Coulter Heritage Museum Video (pdf)Download
CAPG Member Spotlight (pdf)Download
User Manual SAFLOK (pdf)Download
Brochure USC (pdf)Download
Kidney Treatments Video (pdf)Download
PleuraFlow_Brochure (pdf)Download

WEBSITES

Chapman University’s Dodge College of Film and Media Arts

ClearFlow

CrossBay Medical

InfraredX

Savi Scout (page for early adopting hospitals)

Yupelri 

  

Past projects (cool projects, but the copy I wrote has since been replaced):

  • LAPDOnline. Created, from scratch, the first unified web site for the LAPD. The new site launched September 1998 with over 2,000 pages. 
  • Lincoln-Mercury. Created an intranet site with templates, logos and other assets to help dealerships market the Lincoln Blackwood. 
  • D.A.R.E. America. Helped create a kid-friendly section of the original site.

CLIENT EXPERIENCE

Advanced NanoTherapies

Advanced Neuromodulation Systems 

Allergan, An AbbVie Company

American Cancer Society 

Beckman Coulter 

BioMarin

Biosense Webster 

Cardiogenesis 

Carl Zeiss International

ClearFlow  

Clinical Health Systems 

Dentemax 

Diedrich Coffee

Dignity Health 

Fleetwood RV 

Freedom Innovations 

IBM FileNet

Infraredx 

 

Innovative Neurotronics  

InnovHeart 

Johnson & Johnson 

Kal Kan Foods

Lincoln Mercury

Medtronic Diabetes 

M&M/Mars

PathogenX  

Perimeter Medical

Printrak, a Motorola Company 

Promedica International 

Sinaiko Healthcare Consulting 

Surgitech 

Telesair

Toyota

Uncle Ben's

USC Centers for Oral Health  

Veterans Administration 

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